Bella Napoli
COLLECT 10 MORE STAMPS TO RECEIVE FREE DESSERT OR PIZZA
A loyalty program built for restaurants
Stamps, points, memberships — a restaurant loyalty program that fits how your regulars already think about your spot. Guests join with a tap, campaigns fill your quiet nights, and you keep tables full without discounting.
Bella Napoli
COLLECT 10 MORE STAMPS TO RECEIVE FREE DESSERT OR PIZZA
Trusted by 3,000+ businesses
BEFORE YOU START
Why most restaurant loyalty programs fail
Four reasons regulars stop using loyalty cards — and why a wallet-based program fixes each one.
The app barrier
Asking a guest to download an app for one restaurant is a hard ask. Most stop after the first prompt. A wallet card needs no app — one tap, the card is in their phone, and it stays there.
The lost-card problem
Paper punch cards live in wallets, get washed, get tossed. By the eighth visit, half are gone. A digital card lives next to your guest's boarding pass — they couldn't lose it if they tried.
One-size programs
A fine-dining regular and a takeaway customer don't want the same reward. Most platforms force one program type. Passtastic lets you run stamps, points, dining credit, and memberships side by side — pick what fits each guest.
No way to reach them when you need to
Email gets ignored. SMS costs per send. A loyalty card in a wallet sends a free, native push notification to the lock screen — the closest thing to texting your regulars without their phone number.
WHY IT WORKS
A loyalty program that fits how a restaurant runs
Your kitchen, your floor, your regulars' phones. Campaigns land while you're plating the next main.
Guests join with a single tap
Add a QR code to your menu, table tent, or receipt holder. Your guest taps once and the card lands in their Apple or Google Wallet — no app, no signup, no password. By the time they're waiting on dessert, the card is already waiting for their next visit.
The Bistro
Level
Regular
A program shaped like your restaurant
Stamps for the "visit 8 times, free dessert" crowd. Points for the spenders. Memberships for your dining-club regulars. Pick what matches how your guests already think about your spot — or combine them. Add your logo and colors and you're ready in a few minutes. It's why no two restaurant loyalty programs on Passtastic look the same — the platform fits the venue, not the other way around.
Campaigns fill your quiet nights
A birthday dinner offer. A Tuesday-night "chef's special, double points" nudge when the room is empty. A "we miss you" message when a regular hasn't been in a month. Campaigns run on their own and land on your guests' lock screens — no emails to chase, no app to open.
Know your regulars by name
Every scan captures who they are, when they visited, and how often. See who's a VIP, who stopped coming, and who's worth a birthday reward — all from one dashboard, no spreadsheets. For most independent restaurants, this is the first time the loyalty program gives you a customer list you actually own.
HOW IT WORKS
Ready in five minutes
Pick the program. Guests join via a card in their wallet. Campaigns bring them back on their own.
Pick your program
Choose a stamp card, points, or a dining-club membership. Add your logo and colors, set the reward, done.
Guests join with a tap
Print a QR code for your menu, pop it on your receipt holder, or post the link on Instagram. One tap and the card's in their wallet.
Campaigns bring them back
Birthday dinners, Tuesday-night promos, we-miss-you nudges. Automated. Your tables stay fuller without discounting to everyone.
Pick the program that fits your restaurant
Each program works differently — choose what matches your guests, or offer more than one.
PICK YOUR FIT
Which restaurant loyalty program fits your venue?
Not every spot needs the same program. Pick the row that sounds like yours — most restaurants run one or two.
Fast-casual / counter service
Poké, salads, wraps, café-restaurant
Stamps
Visit-based reward maps to how guests already think about you. "Visit 8, get a free bowl." Simple.
Fine-dining / bistro
Full-service dinners, wine list
Membership / dining-club
A monthly dining club fills slow weeknights with committed regulars. Recurring revenue, not discounting.
Bar & pub
Drinks-led, food on the side
Stamps + dining credit
Stamp every drink for the regulars; sell prepaid dining credit packs to the locals as a quiet bar tab.
Cafe-restaurant
Breakfast, brunch, light dinner
Stamps + memberships
Stamp the brunch crowd. Sell a "10 lunches a month" membership to nearby office workers.
Takeaway-only / delivery-led
Mostly delivery and pickup
Points + campaigns
Points-per-spend on delivery orders. Campaign nudges to lapsed guests so the kitchen stays busy on slow nights.
Not sure? Start with stamps — it's the simplest program to launch and the easiest reward for guests to understand. You can add dining credit or memberships later, in the same dashboard. stamps, dining credit, memberships, points, campaigns.
THE NUMBERS
What a restaurant loyalty program is actually worth
Skip the marketing decks. Here's how the math works for a normal SMB restaurant.
50–70%
Of revenue from your top 20% of guests
In most independent restaurants, the top 20% of guests drive 50–70% of revenue. They already love you. They just don't always remember to come back this week. A loyalty program does one thing: it makes you the easy choice next Tuesday.
10×
Cheaper than acquiring a new diner
Acquiring a new guest costs €25–50 in ads, signage, and time. Bringing back a lapsed regular via a campaign nudge costs near-zero — the wallet card is already in their phone. Even a 5% lift in repeat visits per month pays for the platform several times over.
3 ways
Where the lift comes from
Higher visit frequency from regulars who suddenly have a reason to come back this week. Higher average ticket size from guests who pre-bought dining credit. Less reliance on discounting — the program rewards loyalty, not new walk-ins shopping for a deal.
What restaurants say
Push messages with our logo — that elevates the perceived value for the customer. Customers love that it's digital and not a physical card.
Rosé ChileRestaurant & bar, Chile
The customer dashboard is so helpful. We've been able to target customers specifically for our marketing purposes — it's exactly what we needed.
The PicturedromePub, kitchen & events, UK
We can track recurring visitors now — which is really cool to see that it's actually working. Customers are coming back more often than they used to before.
Van DonzelFurniture store & restaurant, Netherlands
The number of members grew much faster than expected. We have customers who come in for a coffee every day, and they feel valued by having rewards.
Lorien BakehouseArtisan bakery & cafe, Argentina
Looking for a way to get paid upfront?
Dining credit sits alongside your loyalty program — a separate option for guests who want to commit to a pack of visits. Same dashboard, same setup flow.
See prepaid cards →Bella Napoli
COLLECT 10 MORE STAMPS TO RECEIVE FREE DESSERT OR PIZZA
NO LOCK-IN
What if it doesn't work?
Try the whole platform free for 14 days. If it's not for you, cancel — your data exports, no penalty.
Free for 14 days, no card required
Set up your card, share it with guests, and see your first repeat visits before you pay anything. The trial gives you the full platform — campaigns, memberships, the lot.
Pricing that fits a small restaurant
No setup fees, no per-customer pricing, no annual contract. Pricing is shown in your local currency on the pricing page. If you sell dining credit, Passtastic charges a small percentage per sale and payment processing is included.
Cancel any time, your data is yours
No lock-in, no penalty for leaving, your guest list exports as a CSV. Most loyalty platforms in this space sell annual contracts. We sell month-to-month because we think the product should keep earning your subscription.
FAQ
Common questions
Ready to start your restaurant loyalty program?
14-day free trial, no credit card. Five minutes to set up, first guests the same day.