Customer Insights — See Who Stopped Coming

See what brings your customers back

Return rates, visit patterns, and at-risk detection — all in one dashboard. Know who's coming back, who stopped, and when your busiest hours are. No spreadsheets, no guessing.

Customer Insights show you who's returning, who's at risk, and which campaigns are bringing people back.

Passtastic customer insights

Trusted by 3,000+ businesses

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Woongelofelijk Van Donzel logo
The Picturedrome logo
Kia Cai logo
Tasty Urban logo
Spin With Yas logo
Tune In & Figa Garden logo
Fuchsia Nails logo
Lorien Bakehouse logo
Rosé Chile logo
JVO logo
Woongelofelijk Van Donzel logo
The Picturedrome logo
Kia Cai logo
Tasty Urban logo
Spin With Yas logo
Tune In & Figa Garden logo
Fuchsia Nails logo
Lorien Bakehouse logo
Rosé Chile logo
Why it works

Your customers are telling you everything

Every visit, every scan, every redemption — it all adds up to a picture of who's loyal, who's slipping away, and when to act.

Know who's coming back — and who stopped

Your dashboard shows new members, returning customers, and your return rate — updated in real time. When a regular hasn't shown up in 30 days, you'll see it before they've quietly moved on. Every business loses revenue from customers who quietly stop coming — you'll catch them before that happens.

Customer insights dashboard showing return rates and KPIs

See when they visit — plan your week around it

The activity heatmap shows exactly which days and hours your customers come in. Monday mornings packed? Staff up. Thursday afternoons empty? Run a flash deal. You'll stop guessing when to schedule staff and start planning around real patterns.

Customer activity heatmap

Group your customers — without a marketing degree

Built-in groups like "inactive 30+ days" and "new this week" are ready from day one. Want something specific? Build a custom group in a few taps — filter by visit frequency, loyalty activity, or any data you collect. Then send the right message to the right people.

Customer list with filters
How it works

From first scan to first insight

No setup needed. Data starts flowing the moment your first customer adds your card.

Your customers join

When customers add your loyalty or prepaid card to their wallet, their profile appears in your dashboard automatically. Name, email, visit history — all in one place.

Data flows in

Every scan, every visit, every redemption is tracked. Your dashboard updates in real time — return rates, visit frequency, peak hours, and trends.

You act on it

Spot a customer slipping away? Send them a deal. See your busiest hour? Staff up. Export your list or message a group — all from one screen.

Insight types

The metrics that actually matter

Real numbers, real patterns, real customer groups — built for businesses that don't have a data team.

Dashboard showing KPIs and real-time metrics

Dashboard & KPIs

Your numbers at a glance: new members, returning customers, stamps issued, points earned, rewards claimed, and your return rate. Filter by campaign, location, or time period — and compare this month to last.

Example: "Return rate: 81.3% — up 18.8% vs last period."
  • Real-time metrics with trend arrows
  • Filter by campaign, location, or time period
  • Compare current vs previous period
  • Export transactions and customer data (CSV/JSON)
Customer list with filters

Customer segments

Group customers by behavior — who's new, who's inactive, who's close to a reward. Predefined groups are ready from day one. Build custom ones in a few taps.

Example: "Inactive 30+ days: 32 customers → Send them a 'we miss you' deal."
  • Predefined groups: all, new, inactive 7+, inactive 30+
  • Build custom groups by activity, device, or collected data
  • Send messages directly to any group
  • Download as CSV for your own tools
Customer activity heatmap

Activity heatmap

See when your customers visit — broken down by day and hour. Spot your peak times, find your quiet slots, and plan your week around real data instead of gut feeling.

Example: "Peak activity: Monday 7am — 11 visits."
  • Day × time grid (Morning to Night, Mon to Sun)
  • Automatic peak activity detection
  • Spot patterns across the week
  • Plan staffing and promotions around real data

What businesses say

The Picturedrome — Pub, kitchen & events, UK
The customer dashboard is so helpful. We've been able to target customers specifically for our marketing purposes — it's exactly what we needed.
The Picturedrome logo
The PicturedromePub, kitchen & events, UK
The number of members grew much faster than expected. We have customers who come in for a coffee every day, and they feel valued by having rewards.
Lorien Bakehouse logo
Lorien BakehouseArtisan bakery & cafe, Argentina
Push messages with our logo — that elevates the perceived value for the customer. Customers love that it's digital and not a physical card.
Rosé Chile logo
Rosé ChileRestaurant & bar, Chile
We can track recurring visitors now — which is really cool to see that it's actually working. Customers are coming back more often than they used to before.
Van Donzel logo
Van DonzelFurniture store & restaurant, Netherlands

Pair it with notifications

Customer insights tell you who's at risk. Notifications let you do something about it. See a customer slipping away? Send them a deal before they forget you. See who's close to a reward? Nudge them back. Run both from one dashboard.

See notifications →
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Ready to see what's really going on?

Every visit tracked. Every customer named. No spreadsheets needed.