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Customer database

See every regular by name.

Who came in this week, who's one stamp from a free coffee, who hasn't been back in a month — and one tap to reach them. No spreadsheet, nothing to type.

Free to start · 14 days · no card needed

The Customers screen of a café with 3,046 customers: groups for ready to redeem, inactive and new customers, and the customer list
The Customers screen of a café with 3,046 customers: groups for ready to redeem, inactive and new customers, and the customer list
A café with three shops. The shop picker is on Multi-Location and Groups & Brands.

The list starts empty and fills itself: when someone adds your card to Apple or Google Wallet, they're in — with their name, their visits and how close they are to a reward.

JVO logoWoongelofelijk Van Donzel logoThe Picturedrome logoKia Cai logoTasty Urban logoSpin With Yas logoTune In & Figa Garden logoFuchsia Nails logoLorien Bakehouse logoRosé Chile logo
01 · It tells you who to talk to

The groups are made for you.

  1. Everyone with a full card, ready for their reward.
  2. Everyone who hasn't been back in 30 days.
  3. Write them one message from there — it lands on their lock screen.
Customers on a phone: 562 ready to redeem with a Send reward button, 1,699 inactive with a Send winback button
A lock screen with a message from Corner Café: We miss you — come back this week for a free pastry
What they see
02 · Your whole list

Every regular, by name.

Search anyone. See which card they have, whether it's in their wallet, how many times they've been and how close they are to the next reward.

  1. Name and phone — when your card asks for them at sign-up.
  2. Which card — stamps, points or store credit.
  3. In their wallet — or still waiting to be added.
  4. Progress — stamps, points or balance, live.
The customer list with names, program, status, visits, progress and last activity
The customer list with names, program, status, visits, progress and last activity
03 · Reward a whole group

562 free coffees waiting. Tell them in one go.

  1. Pick a group.
  2. Act on all of them at once — a message, a stamp, points or a note.
Customers filtered to ready for a reward: 562 people, with an Act on these 562 button
A lock screen with a message from Corner Café: Your free coffee is ready — show your card at the counter
What they see
04 · Act on many at once

Tick, tap, done.

Choose the people, then add a stamp, add points, send a message or leave a note. Their card in the wallet updates on its own.

Five customers ticked in the list, with an Actions button
Five customers ticked in the list, with an Actions button
Their card updates on its own
05 · One customer's story

Know them before they order.

  1. Their card, exactly as it looks in their wallet.
  2. Add a stamp, send a message or keep a note.
  3. How often they come, and when they last did.
One customer's card with 3 of 10 stamps, buttons for Stamp, Message and Note, and their visits
One customer's card with 3 of 10 stamps, buttons for Stamp, Message and Note, and their visits
06 · The numbers

Are they coming back? Now you know.

New customers, returning customers, stamps given and how many come back — this month against last. The part of customer retention software you'll actually use.

Insights: new customers, returning customers, stamps issued, return rate and store credit by shop
Insights: new customers, returning customers, stamps issued, return rate and store credit by shop
07 · Already have a list?

Bring your spreadsheet. Keep nothing in it.

Import the customers you already have from a CSV or Excel file, and download everything whenever you like. From then on the list keeps itself up to date.

Import customers: pick a program and drop a CSV or Excel file with name, email, phone and points

From paper cards and Excel

“I love using the data on my clients because any question I have, I can look it up.”
Estela, owner of Fuchsia Nails, Guadalajara · Translated from Spanish · Read her story

Questions people actually ask

You don't build customer database software — you start a loyalty card, and it fills itself. Put the QR code on your counter, and every customer who saves it becomes a record with their name, their visits and their balance. There's nothing to design and nothing to type in.

Keep reading

Start with an empty list. It won't stay empty.

Free to start — 14 days, no card needed.