Loyalty programs for salons & spas — Passtastic
💆 For salons & spas

A loyalty program for salons & spas.

Points, memberships, and class-pack rewards — a salon loyalty program that lives in your clients' Apple Wallet or Google Wallet. Works with whichever booking system you use today.

Build your card in minutes. Live by the next appointment.

Wallet
Studio Ada
Loyalty Card
7/6 · 20% off at 6 visits
Tap card to demo
Used in salons and spas across the world
JVO logoWoongelofelijk Van Donzel logoThe Picturedrome logoKia Cai logoTasty Urban logoSpin With Yas logoTune In & Figa Garden logoFuchsia Nails logoLorien Bakehouse logoRosé Chile logo
HOW IT WORKS

Ready in five minutes

01
Pick your program
Choose a stamp card, points, or a membership — whichever fits your salon. Add your logo and colors, set the reward, done.
02
Clients join with a tap
Print a QR code for reception, add it to appointment reminders, or post the link on Instagram. One tap and the card's in their wallet.
03
Campaigns bring them back
Birthday treatments, touch-up reminders, we-miss-you nudges. Automated. Rebooking happens without you picking up the phone.
Customer story · iGlam Lash & Beauty · Jacksonville

A loyalty program brought back, this time in the wallet.

iGlam Lash & Beauty is a lash and brow salon in Jacksonville, Florida, with eight team members. After switching booking systems and losing their Square loyalty program, owner Charnaé brought it back via Apple and Google Wallet — without going back to paper punch cards.

8+
Team members using it daily
10
Reward tiers (100–1,000 points)
$5–$100
Reward range per tier
"The clients were really glad that we brought it back. They use it, they definitely want their points, and they redeem their points."
— Charnaé Wynn, Owner
Read the full iGlam Lab story →
Once we switched booking sites, the new processor did not offer a loyalty program. I knew we would never get one. So we removed the loyalty program and added something that we sell, which are pretty much packages, where people can get discounts on lashes. But I really didn't like that method, only because it pretty much offered a discount for nothing.
On the gap that drove the switch
How clients earn
"The customers are actually pretty good at remembering to get their points when they leave, and if not, the front desk will ask them — are you a part of our rewards program?"
Why digital wallet
"I never heard of a digital wallet loyalty card, but it made sense when I found it. I thought that would be a good fit for our customers."
WHY IT WORKS

A loyalty program that fits how a salon runs

Your chair, your colors, your clients' phones. Campaigns land between appointments so you don't have to remember who to remind.

🎁
Clients join with a single tap
Stick a QR code at your reception desk, add it to appointment reminders, or pop the link on your Instagram bio. One tap and the card lands in their Apple or Google Wallet — no app, no signup, no password. By their next visit, the card is already waiting on their phone.
🔁
A program shaped like your salon
Stamps for the "8 visits, free upgrade" clients. Points for your biggest spenders. Memberships for your monthly-facial regulars. Pick the one that matches how your clients already rebook — or combine them. Add your logo and colors and you're ready in a few minutes.
🚀
Campaigns nudge them back before they forget
A birthday treatment on the house. A "due for a touch-up?" nudge three weeks after their last cut. A "we miss you" message when a regular hasn't rebooked in two months. Campaigns run on their own and land on your clients' lock screens — so "I should rebook" actually becomes a booking.
📊
Know who's loyal — and who's drifting
Every scan captures who they are, when they visited, and how often. Spot VIPs, catch clients who are slipping away, and send a birthday reward or a "we miss you" offer — all from one dashboard. No more guessing, no more spreadsheets.
CARD TYPES

Three card types for salons & spas

Pick the program shape that fits how your clients book.

📦
Prepaid treatment bundles
"Buy 5 facials, get 1 free." A separate option for clients who want to commit upfront — adjacent to your loyalty program, not instead of it.
🎟️
Stamp cards
"8 visits, get a free upgrade." The classic reward format, now digital. Always in your client's phone, progress visible on every visit.
👑
Memberships
"€79/month for one treatment + member pricing." Recurring revenue and guaranteed bookings — clients build their self-care routine around your salon.
Simple pricing, scaled for salons.
Unlimited cards, unlimited scans, all five card types, push & geofence campaigns. See full pricing for your currency.
See pricing
FAQ

Common questions

Sign up for Passtastic, pick a program — a stamp card, a points program, or a membership — and customize it with your salon's logo and colors. Set the reward rules (e.g. "8 visits, get a free upgrade") and share a QR code at your reception desk. Setup takes about five minutes. Clients tap the link and the card goes straight to their Apple or Google Wallet.
MORE RESOURCES

More for salon owners

🎟️Build a salon stamp cardSalon-specific lander with prefilled templates👑Membership cardsMonthly recurring access for repeat clients📲Push notificationsReminders, offers, and rebook prompts📊Customer insightsSee your top spenders and who's drifting

Build your salon's
loyalty program.

Pick a template. Drop in your logo. Share the QR at the front desk.