Padel Club loyalty: The practical playbook

A step-by-step guide to launching a digital loyalty program with Passtastic using digital loyalty cards

#1. Choose the right reward type

Your club is unique, so your rewards should match your goals and your players. Here’s how to pick the right approach:

• Stamp Card:

Best for: Simplicity. Great for clubs wanting a “play X, get Y free” reward. Players see progress easily. Perfect for clubs with lots of casual or drop-in players. This approach works seamlessly with digital stamp cards for quick, wallet-based tracking.

• Points Program:

Best for: Flexibility. Ideal if you want to reward various actions (bookings, referrals, spending at the bar/pro shop, etc.). Encourages more engagement, can support tier levels (Black/Silver/Gold).

• Membership or Subscription:

Best for: VIP experience and predictable revenue. Offer exclusive discounts, early booking, or unlimited play to committed players.

Pro tip: You can combine these! For example, run a free digital stamp card for everyone, plus a premium membership tier with extra perks for your top players.

#2. Calculate the right reward & actions

How do you decide what players need to do to earn a reward-and what the reward should be?

#A. Start with your goal:

• Want more visits? → Reward bookings or court time.

• Want higher spend? → Reward spending at the bar/pro shop.

• Want referrals? → Reward bringing a friend.

#B. Decide on the reward value:

• It should be valuable, but not so generous that you lose money.

• A good rule of thumb:

The reward should cost you 5–10% of the business generated by the actions needed to earn it.

Examples:

• Stamp card: 10th game free after 9 paid bookings (If a session is €8, total spent is €72 for a €8 reward → ~11%)

• Points: 1 point per €1 spent, free court booking at 100 points (i.e. €100 spent = 1 free session)

• Referral: Both players get a free drink, or a €10 credit, when a friend joins and books a session

#C. How many actions to a reward?

• Short enough to be motivating (1–2 months of normal play)

• Avoid rewards that take too long-players lose interest!

Examples: 8–10 bookings for free game, 5–8 bookings OR 50 points for free merch.

#3. Create your digital loyalty card with Passtastic

1. 1Create your campaign.

You can do it in minutes with our digital loyalty card maker! Open Create your campaign page to start designing your loyalty program.

1. 1Choose your loyalty card type: Stamp, Points, or Membership.

1. 1Set up your rewards

• Specify how customers earn points or stamps (e.g., "Earn 5 points per visit").

• Detail what customers receive as rewards (e.g., "10 stamps = free booking").

1. 1Use Passtastic’s digital card creator to match the loyalty card design to your club’s branding

• Upload your logo.

• Select colors that align with your brand.

• Customize text to clearly communicate your loyalty program details.

1. 1Publish and distribute your digital loyalty cards - players can add them to Apple/Google Wallet in seconds!

#4. Promote your loyalty program

If you don’t shout about your new program, nobody will know! Here’s how to drive adoption fast:

• Posters & QR Codes: Put up posters at reception/courts with a QR code to join instantly.

• Social Media & WhatsApp: Announce on all channels. Use stories, posts, and reels showing “How it works.”

• Train your staff: Make sure everyone can explain the program and help players add their digital rewards card.

• Regular reminders: Email, SMS, or push notification (“You’re only 2 bookings away from a free game!”).

• Feature your winners: Share stories and photos of players redeeming rewards - this motivates others.

#More ways to use your loyalty program to boost sales & bookings

• Double points on off-peak hours:

“Play weekdays before 5pm and earn double points!” This fills empty courts and rewards flexible players.

• Reward retail or coaching spend:

Give 1 stamp/point per €5 spent at the bar, shop, or lessons. Players will treat themselves more!

• Special offers for members:

Membership tier? Give exclusive discounts on events, pro shop, or guest passes.

• Referral rewards:

“Bring a friend and you both get a free drink or 20 bonus points.” Your players are your best marketers!

• Seasonal or challenge promotions:

“March Challenge: Play 5 times this month for a chance to win club merch.”

Launch your club’s **loyalty program** today with Passtastic!