How Fuchsia Nails Built a Loyalty Program
A nail salon in Guadalajara that went from paper cards and Excel spreadsheets to a digital loyalty system with Apple and Google Wallet
The Problem with Paper and Excel
Estela is the owner of Fuchsia Nails, a nail salon in Guadalajara, Jalisco. She offers nail services and lash lifting, working by appointment only with personalized attention for each client.
Before Passtastic, she had tried different ways to track client visits — but nothing worked well enough for her busiest days.
I first used paper cards and then made an Excel spreadsheet to digitize the process a bit, but it was still really tedious to keep track of every client, especially on the busiest days.
How She Found Passtastic
Estela was looking for a digital loyalty program to modernize her client experience, especially since she was about to move to a new space and improve several aspects of the business. She compared several options and chose Passtastic.
It was easy to use and I liked the data it gave me about my clients. I compared prices, practical use, and features, and this was the best option for me.
How It Works at the Salon
The process is straightforward: Estela shows each client an image with the QR code, explains how it works, and helps them install the card in their Wallet. Some clients who are less familiar with technology have more difficulty, but with a little help it's enough to get everything set up.
First, I show them an image so they can scan the code, and I explain or even help them install the card in their Wallet.
How Clients Reacted
It was easy to transition clients to the new system.
They love that I'm up to date, they love seeing their progress and getting the notification when they're nearby. I love using the data on my clients because any question I have, I can look it up.
A Change That Came with the Renovation
There wasn't one specific moment of change. Fuchsia Nails moved to a new space, and the loyalty program update happened alongside the complete renovation of the salon.
The positive reactions from my clients happened alongside the renovation of my business, so everything was in harmony.
What She Would Tell Other Businesses
It's worth it — it's not a big expense for the use you can get out of it.
Who This Is For
Passtastic works especially well for:
If you have a beauty or nail salon and you're looking for a digital loyalty program that's easy to implement and your clients will actually use, this is how Fuchsia Nails works — digital stamps, proximity notifications, and everything managed from a phone.
Ready to try it yourself?
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