How Lorien Bakehouse Built a Loyalty Program
An artisan sourdough bakery and specialty coffee shop in Lujan, Argentina, that replaced paper cards with a 100% digital loyalty program
The Starting Point
Lorien Bakehouse is an artisan bakery and specialty coffee shop in Lujan, province of Buenos Aires. They specialize in sourdough breads, laminated pastries, sandwiches, fresh juices, and specialty coffee. They are open every day from 8 AM to 8 PM.
Before Passtastic, they had no loyalty program at all. They had considered it, but nothing on the market felt right.
We didn't have any loyalty program. We didn't like the idea of having to print cards, stamp them, and have customers carry them around.
Why They Chose Passtastic
The team was looking for a digital loyalty system. After researching online, they found Passtastic.
I wanted to implement a loyalty system that was 100% digital. Passtastic seemed like the most convenient option. My goal was for it to be simple, easily customizable, and not just based on points but also on collecting stamps.
How Club Lorien Works
They have a QR code displayed at the counter, next to the register. When customers come up to place their order, the staff member offers them the chance to join "Club Lorien" and explains the benefits. The customer scans the QR code, signs up, and that's it — the card is saved in Apple or Google Wallet.
For existing members, the staff member reminds them to show their QR code so the team can scan it with the shop's phone and add the stamp.
Rolling It Out with the Team
There were no major issues when it came to implementation. Everyone on the team agreed that adding a loyalty program would be beneficial for the business.
It wasn't difficult to install the app on the phones, set up the promotions, and explain the system to the employees. Now it's part of our daily routine.
What Customers Say
The response has been positive. The program quickly became part of the bakery's daily rhythm.
We have customers who come in for a coffee every day, and they feel valued by having rewards.
Growth Was Faster Than Expected
What surprised them the most was how quickly the Club Lorien member base grew.
The number of members grew much faster than expected.
What They Would Tell Other Businesses
It's a great platform for implementing loyalty programs. It has an interesting analytics section, and the ability to send messages on demand or based on proximity to the store is really useful.
Who This Is For
Passtastic works especially well for:
If you're looking for a loyalty program for bakeries and coffee shops that is 100% digital and doesn't require physical cards, this is how Club Lorien works every day — digital stamps, a QR code at the counter, and everything managed from a phone.
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