How The Picturedrome runs digital loyalty — without paper cards or customer apps | Passtastic
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The Picturedrome
Pub, kitchen & events venue · UK
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Spoke with Leah, Social Media Manager

How The Picturedrome runs digital loyalty — without paper cards or customer apps

A pub, kitchen & events venue using digital loyalty cards with Apple and Google Wallet

Key highlights
Digital loyalty for pub & eventsNo physical cards or postageApple & Google Wallet

The Challenge

The Picturedrome venue space
The Picturedrome — venue space

The Picturedrome runs a busy pub with food service and events. Loyalty mattered — but their existing system was becoming a burden.

Before Passtastic, they relied on physical loyalty cards and manual promotions, which created several problems:

  • Physical cards were easy to lose
  • Managing addresses and sending cards by post took time
  • Postage costs added up
  • Promotions were manual and slow to run
  • The system felt outdated for modern customers

As Leah put it:

“We were spending so much time taking things to the post office and managing physical cards.”

They needed something simpler, digital, and easy for customers to understand — without forcing anyone to download another app.

Why They Chose Passtastic

Leah found Passtastic while searching online for digital loyalty options. They were looking for a loyalty setup that did what they needed — without extra features or complexity.

Passtastic stood out because it:

  • Works with Apple Wallet and Google Wallet
  • Doesn’t require customers to download an app
  • Fits naturally into their day-to-day operations
  • Fit their budget and day-to-day needs

“You guys ticked all of the boxes that we needed.”

How It Works in Practice

Silent disco night at The Picturedrome
Silent disco night at The Picturedrome

This is how loyalty works at The Picturedrome today:

  1. Customers receive a digital loyalty card and add it to Apple Wallet or Google Wallet
  2. Customers present the card when they visit
  3. Staff scan the card during service
  4. Rewards, discounts, or progress update instantly

There’s no app to explain, no accounts for customers to manage, and no paper cards to replace.

“Most customers already understand how Apple Wallet works — that makes it really easy.”

What Changed After Switching to Passtastic

After moving to digital loyalty, the team saw immediate benefits:

  • Physical cards and postage were no longer needed
  • Promotions could be run digitally through the loyalty card
  • Customers receive and use the card on their phone, and many now use it as part of their regular visits.

“Most of our customers have switched over, and it’s working really great.”

Staff Adoption & Day-to-Day Use

A key consideration was whether the loyalty system would work during busy service. In practice, the team uses Passtastic during regular service, scanning customer cards when they visit.

While there were some initial setup issues with the scanner, these were resolved with support, and the system is now used as part of their day-to-day operations.

“Once the scanner was set up, it was straightforward for the team.”

This made it possible to run loyalty digitally without adding extra manual work for staff during service.

Who This Is For

Passtastic works especially well for:

Pubs, bars, and event venues that want to reward regulars with a digital membership card — no paper cards, no appsRestaurants and hospitality businesses looking for a simple loyalty program that works during serviceVenues running regular promotions or events that want to reach customers digitallyTeams that need a system staff can use without extra training or manual work

If you run a pub, bar, or events venue and you're looking for a digital loyalty system that replaces physical cards without adding complexity, this is how The Picturedrome runs loyalty day to day — digital cards in Apple and Google Wallet, scanned during service, with no app for customers to download.

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