How The Picturedrome runs digital loyalty — without paper cards or customer apps
A pub, kitchen & events venue using digital loyalty cards with Apple and Google Wallet
The Challenge
The Picturedrome runs a busy pub with food service and events. Loyalty mattered — but their existing system was becoming a burden.
Before Passtastic, they relied on physical loyalty cards and manual promotions, which created several problems:
- Physical cards were easy to lose
- Managing addresses and sending cards by post took time
- Postage costs added up
- Promotions were manual and slow to run
- The system felt outdated for modern customers
As Leah put it:
“We were spending so much time taking things to the post office and managing physical cards.”
They needed something simpler, digital, and easy for customers to understand — without forcing anyone to download another app.
Why They Chose Passtastic
Leah found Passtastic while searching online for digital loyalty options. They were looking for a loyalty setup that did what they needed — without extra features or complexity.
Passtastic stood out because it:
- Works with Apple Wallet and Google Wallet
- Doesn’t require customers to download an app
- Fits naturally into their day-to-day operations
- Fit their budget and day-to-day needs
“You guys ticked all of the boxes that we needed.”
How It Works in Practice
This is how loyalty works at The Picturedrome today:
- Customers receive a digital loyalty card and add it to Apple Wallet or Google Wallet
- Customers present the card when they visit
- Staff scan the card during service
- Rewards, discounts, or progress update instantly
There’s no app to explain, no accounts for customers to manage, and no paper cards to replace.
“Most customers already understand how Apple Wallet works — that makes it really easy.”
What Changed After Switching to Passtastic
After moving to digital loyalty, the team saw immediate benefits:
- Physical cards and postage were no longer needed
- Promotions could be run digitally through the loyalty card
- Customers receive and use the card on their phone, and many now use it as part of their regular visits.
“Most of our customers have switched over, and it’s working really great.”
Staff Adoption & Day-to-Day Use
A key consideration was whether the loyalty system would work during busy service. In practice, the team uses Passtastic during regular service, scanning customer cards when they visit.
While there were some initial setup issues with the scanner, these were resolved with support, and the system is now used as part of their day-to-day operations.
“Once the scanner was set up, it was straightforward for the team.”
This made it possible to run loyalty digitally without adding extra manual work for staff during service.
Who This Is For
Passtastic works especially well for:
If you run a pub, bar, or events venue and you're looking for a digital loyalty system that replaces physical cards without adding complexity, this is how The Picturedrome runs loyalty day to day — digital cards in Apple and Google Wallet, scanned during service, with no app for customers to download.
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