Coupon

Coupons are perfect for one-time promotions, special events, or attracting new customers. Once used, they're gone - making customers feel they got an exclusive deal.

How coupons work

Each customer gets one use of the coupon. After they redeem it, the coupon disappears from their phone. Great for creating urgency and driving immediate action.

Types of offers you can create

Dollar amount off:

• "$5 off any purchase over $20"
• "$15 off your first visit"
• "$25 off services over $100"

Percentage discounts:

• "20% off everything"
• "30% off your first order"
• "50% off second item"

Free items:

• "Free appetizer with any entree"
• "Free coffee with pastry purchase"
• "Free consultation (normally $50)"

Buy-one-get-one deals:

• "Buy one coffee, get one 50% off"
• "Buy any service, get eyebrow wax free"

When to use coupons

Grand opening:

• "50% off everything - opening week only!"
• Generates buzz and gets people through the door

Slow periods:

• "Tuesday special: 30% off all services"
• Drives traffic during quiet times

New customer acquisition:

• "First-time customer: $10 off any purchase"
• Gets people to try your business

Holiday promotions:

• "Valentine's special: Buy one dinner, get dessert free"
• Creates seasonal excitement

Clear out inventory:

• "End of season: 40% off summer items"
• Moves products you need to sell

Real business examples:

New restaurant launch:

• Offer: "Free appetizer with any entree - first 100 customers only"
• Creates urgency and drives trial

Hair salon slow Monday:

• Offer: "Monday special: 25% off any color service"
• Fills appointment slots on quiet days

Coffee shop morning rush:

• Offer: "Before 9am: Buy coffee, get pastry for $1"
• Increases average order size

Retail store customer acquisition:

• Offer: "New customer special: 20% off entire purchase"
• Converts browsers into buyers

Set an expiration date to create urgency - most businesses use 30-60 days for general promotions, or shorter periods (7-14 days) for special events.