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Point cards are perfect when customers spend different amounts or when you want to offer multiple reward levels.

Two ways to award points

Option 1: Points per visit (simpler to manage)

Give the same points regardless of purchase amount
Example: 10 points every time they visit
Good for: Service businesses, restaurants with similar meal prices

Option 2: Points per dollar spent (more flexible)

Award points based on how much they spend
Example: 1 point for every $1 spent
Good for: Retail stores, restaurants with varying prices

Setting up rewards

Unlike stamp cards with one reward, you can offer multiple reward levels:

100 points = $5 off
250 points = $15 off
500 points = $30 off

Real business examples:

Coffee shop (per visit):

Earn 15 points per visit
100 points = free drink, 200 points = free meal

Clothing store (per dollar):

Earn 1 point per $1 spent
200 points = $10 off, 500 points = $30 off

Restaurant (per visit):

Earn 25 points per meal
150 points = free appetizer, 300 points = free entree

Beauty salon (per dollar):

Earn 2 points per $1 spent
100 points = $10 off, 300 points = free basic service

Why point cards work: Customers feel like they're "earning money" toward future purchases, and you can offer rewards at different levels to encourage various spending behaviors.