Stamp Card
Stamp cards are the most popular loyalty program because they're simple for customers to understand: "Collect X stamps, get a reward."
How to set up your stamp card
Number of stamps: Most businesses use 8-10 stamps. Here's what works:
- Coffee shops: 9-10 stamps (customers visit frequently)
- Restaurants: 6-8 stamps (visits are less frequent)
- Retail stores: 8-10 stamps
- Service businesses: 5-6 stamps (visits are scheduled, less frequent)
Your reward: Keep it simple and valuable:
- Coffee shop: "Free drink of your choice"
- Restaurant: "Free appetizer" or "$15 off your meal"
- Salon: "20% off any service"
- Retail: "$10 off your purchase"
After they redeem: You can either reset to zero stamps or let them keep collecting on the same card.
Real examples from successful businesses:
- Local cafe: "Buy 9 coffees, get the 10th free"
- Pizza place: "Order 8 times, get a free large pizza"
- Hair salon: "6 visits earns you a free wash and blow-dry"
- Bookstore: "Purchase 10 books, get $20 off your next order"
Why stamp cards work: Customers can see their progress clearly and know exactly what they're working toward. It's like a game they want to complete.
What the register gives on a full card
If you run a POS that Passtastic connects to (Lightspeed today), tell the card what a full card is worth at the checkout. In the card editor, under At the register, pick one:
- Free product — choose the product from your POS list. Page & Co, a bookshop, picks "Paperback": a customer with 10 stamps brings a €14.90 novel to the counter, the cashier types the card's code, and the book is free, whatever its price.
- Money off — an amount or a percentage off the sale.
- Staff handle it — nothing goes to the register; your team gives the reward the way they do today.
After you save a Free product or Money off reward, the card shows its code at the register, for example `PAGECO-BOOK`. It never changes, so print it for your staff. The reward is used only when the customer asks and the cashier types the code; the card then resets, and anything else paid on that visit earns a stamp as usual. Without a POS, nothing changes: the card works with the Scanner app exactly as before.