Stamp Card
Stamp cards are the most popular loyalty program because they're simple for customers to understand: "Collect X stamps, get a reward."
How to set up your stamp card
Number of stamps: Most businesses use 8-10 stamps. Here's what works:
- Coffee shops: 9-10 stamps (customers visit frequently)
- Restaurants: 6-8 stamps (visits are less frequent)
- Retail stores: 8-10 stamps
- Service businesses: 5-6 stamps (visits are scheduled, less frequent)
Your reward: Keep it simple and valuable:
- Coffee shop: "Free drink of your choice"
- Restaurant: "Free appetizer" or "$15 off your meal"
- Salon: "20% off any service"
- Retail: "$10 off your purchase"
After they redeem: You can either reset to zero stamps or let them keep collecting on the same card.
Real examples from successful businesses:
- Local cafe: "Buy 9 coffees, get the 10th free"
- Pizza place: "Order 8 times, get a free large pizza"
- Hair salon: "6 visits earns you a free wash and blow-dry"
- Bookstore: "Purchase 10 books, get $20 off your next order"
Why stamp cards work: Customers can see their progress clearly and know exactly what they're working toward. It's like a game they want to complete.