Choose card type
Here are the 5 main program types. Each works differently, so pick the one that fits how you want to reward customers:
Build customer loyalty over time
- Stamp card - "Buy 9 coffees, get the 10th free" (most popular choice)
- Point card - Customers earn points for visits or purchases
- Level card - VIP tiers like Bronze/Silver/Gold with increasing benefits
Run promotions and offers
- Coupon - One-time deals like "20% off your next visit"
- Loyalty card - Ongoing perks like "Show this card for 10% off every visit"
New to loyalty programs? Most businesses start with a stamp card - it's simple for customers to understand and easy for you to manage. You can always create additional program types later at no extra cost.