Level cards create VIP tiers that make customers feel special and encourage them to spend more to reach the next level.

How level cards work

Customers start at the bottom tier and earn their way up through visits or spending. Each level offers better perks than the last.

Common tier names:

Bronze → Silver → Gold
Member → VIP → Elite
Regular → Premium → Platinum
Basic → Preferred → Exclusive

How customers advance

By total spending: Good for retail and restaurants

Bronze: $0-$199 spent lifetime
Silver: $200-$499 spent lifetime
Gold: $500+ spent lifetime

By number of visits: Good for service businesses

Bronze: 1-9 visits
Silver: 10-24 visits
Gold: 25+ visits

Real business examples:

Coffee shop:

Regular: Standard prices
Premium: 5% off all drinks + early access to new flavors
VIP: 10% off everything + free size upgrades + monthly free drink

Hair salon:

Member: Standard booking
VIP: Priority booking + 10% off services
Elite: Priority + 15% off + free hair treatment quarterly

Restaurant:

Diner: Standard service
Preferred: 5% off meals + reservation priority
Platinum: 10% off + free appetizer monthly + exclusive menu items

Retail store:

Shopper: Standard prices
Insider: 10% off sales + early sale access
VIP: 15% off everything + free shipping + exclusive products

Why level cards work: They create a sense of achievement and exclusivity. Customers will often spend more just to reach the next tier and maintain their status.