Level Card
Level cards create VIP tiers that make customers feel special and encourage them to spend more to reach the next level.
How level cards work
Customers start at the bottom tier and earn their way up through visits or points. Each level offers better perks than the last.
Common tier names:
- Bronze → Silver → Gold
- Member → VIP → Elite
- Regular → Premium → Platinum
- Basic → Preferred → Exclusive
How customers advance
Set Level up by to Visits or Points for the card:
By visits: Good for service businesses — each qualifying visit moves a member up automatically.
- Bronze: 1-9 visits
- Silver: 10-24 visits
- Gold: 25+ visits
By points: Good for retail and restaurants — tiers advance as members earn points (attach a spend-based points rule, e.g. 1 point per $1, to mirror lifetime-spend tiers).
- Bronze: 0-199 points
- Silver: 200-499 points
- Gold: 500+ points
A separate, optional points wallet: When Level up by is set to Visits, you can also turn on Redeemable points — customers collect points to spend on rewards, independent of their level. Set these points to expire Never, on a Rolling basis (a set number of months after they're earned), or on a Fixed date each year.
Real business examples:
Coffee shop:
- Regular: Standard prices
- Premium: 5% off all drinks + early access to new flavors
- VIP: 10% off everything + free size upgrades + monthly free drink
Hair salon:
- Member: Standard booking
- VIP: Priority booking + 10% off services
- Elite: Priority + 15% off + free hair treatment quarterly
Restaurant:
- Diner: Standard service
- Preferred: 5% off meals + reservation priority
- Platinum: 10% off + free appetizer monthly + exclusive menu items
Retail store:
- Shopper: Standard prices
- Insider: 10% off sales + early sale access
- VIP: 15% off everything + free shipping + exclusive products
Why level cards work: They create a sense of achievement and exclusivity. Customers will often spend more just to reach the next tier and maintain their status.