Level Card
Level cards create VIP tiers that make customers feel special and encourage them to spend more to reach the next level.
How level cards work
Customers start at the bottom tier and earn their way up through visits or points. Each level offers better perks than the last.
Common tier names:
- Bronze → Silver → Gold
- Member → VIP → Elite
- Regular → Premium → Platinum
- Basic → Preferred → Exclusive
How customers advance
Set Level up by to Visits or Points for the card:
By visits: Good for service businesses — each qualifying visit moves a member up automatically.
- Bronze: 1-9 visits
- Silver: 10-24 visits
- Gold: 25+ visits
By points: Good for retail and restaurants — tiers advance as members earn points (attach a spend-based points rule, e.g. 1 point per $1, to mirror lifetime-spend tiers).
- Bronze: 0-199 points
- Silver: 200-499 points
- Gold: 500+ points
A separate, optional points wallet: When Level up by is set to Visits, you can also turn on Redeemable points — customers collect points to spend on rewards, independent of their level. Set these points to expire Never, on a Rolling basis (a set number of months after they're earned), or on a Fixed date each year.
Real business examples:
Coffee shop:
- Regular: Standard prices
- Premium: 5% off all drinks + early access to new flavors
- VIP: 10% off everything + free size upgrades + monthly free drink
Hair salon:
- Member: Standard booking
- VIP: Priority booking + 10% off services
- Elite: Priority + 15% off + free hair treatment quarterly
Restaurant:
- Diner: Standard service
- Preferred: 5% off meals + reservation priority
- Platinum: 10% off + free appetizer monthly + exclusive menu items
Retail store:
- Shopper: Standard prices
- Insider: 10% off sales + early sale access
- VIP: 15% off everything + free shipping + exclusive products
Why level cards work: They create a sense of achievement and exclusivity. Customers will often spend more just to reach the next tier and maintain their status.
What the card shows on the back
This is a switch. On the levels block you'll find *Show every level on the back of the card*. It is on for every card you create from now on, and off for cards you published before it existed — those keep the back they have, showing only the customer's current level and its benefits, until you turn it on. While it is on, the back keeps itself up to date: change a level's name, points or perk and every installed card follows.
The back of the card lists Your level first, then one line per level, with the customer's own level marked ▶. For Velvet, with tiers Bronze / Silver / Gold / Platinum, a Silver member sees:
- Your level: Silver
- Bronze — From 0 points
- ▶ Silver — From 200 points · 10% off
- Gold — From 500 points · 15% off + free birthday treatment
- Platinum — From 1500 points · 20% off + priority booking
Each level has its own % off at the register, a small field beside the level's text. Type 10 on Silver and, if your register is connected (Lightspeed today), every Silver customer gets 10% off every sale by itself: the cashier adds Ana to the sale and the discount is there. She doesn't ask for it and nothing is taken from her points; being Silver is the benefit. Perks that are only words, like "priority booking" or "a free birthday treatment", stay words: your staff honour them at the counter as they do now.
If we reviewed your existing levels and found text that is really just a percentage ("15% off"), the level shows a suggestion: Apply puts the number in the register field and clears the text, Keep as is leaves everything untouched. Nothing changes until you choose, and Restore original brings back your own wording at any time.