How a wallet card works
Three steps, about five minutes
1
Design the card
Pick a program, add your logo and colours, set the reward. No designer, no printer, no plastic — just a card built to sit in Apple Wallet and Google Wallet from day one.
~5 minutes
2
Share a link or a QR code
QR on the counter, link in your bio, or both. One tap and the loyalty card is in Apple Wallet or Google Wallet.
Counter · Instagram · receipt
3
Scan on the next visit
Staff scan with the free app on the phone they already carry. Stamps, points and rewards update on the card itself, in Apple Wallet on iPhone and Google Wallet on Android, without you touching a printer again.
Any phone
8 programs, one card
Pick the program that fits how you sell
Every program runs on the same wallet card, so a small business can change its mind later without asking customers to do anything.
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Stamp cards
Buy nine coffees, the tenth is free. The paper punch card, minus the paper — the classic first program for a small business with a counter and a queue.
Buy 9 coffees, get the 10th free.
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Points & rewards
Points per visit or per amount spent, with rewards at the thresholds you set.
1 point per €1. 100 points is €5 off.
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Tiers
Regulars move up as they spend, and see the tier they're on every time they open Apple Wallet or Google Wallet — no separate app to check.
Silver at 5 visits, gold at 15, with a perk at each step.
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Coupons
A single offer with an expiry date — good for a first visit or a quiet Tuesday.
20% off a first visit, valid for two weeks.
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Simple rewards
No counting. One card, one standing perk for the people who carry it.
10% off every time, for anyone carrying the card.
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Prepaid bundles
Sell ten washes or five classes up front; customers redeem them one visit at a time.
Ten washes paid up front, redeemed one at a time.
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Gift cards & store credit
Money on the card before they arrive, spent down at the counter.
A €50 gift card bought online, spent at the counter.
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Memberships
Paid or invite-only membership with its own perks, renewals and member list — the paid membership tier many small businesses add once stamps or points are already working.
€9 a month for members-only prices and early booking.
By trade
What shops like yours run
The same wallet card, set up the way each counter works.
Once it's in the wallet
What the card does after they add it
The part paper can't do: the card keeps working after they walk out of the shop.
Live🔄
The balance updates itself
Scan at the counter and the card changes in their wallet seconds later. Nothing to refresh, nothing to install — Apple Wallet and Google Wallet both pick up the change on their own.
Campaigns🔔
Messages reach the lock screen
Birthday offers, win-backs and "your reward is ready" arrive as a wallet notification, not another email — Apple Wallet puts it on the lock screen, Google Wallet drops it in the notification shade.
Multi-location🏪
One card, every location
Someone stamped at one shop is recognised at the rest, and each location still has its own numbers — handy for a small business running two or three sites, not just national chains.
Always on them📱
It can't be left at home
It's on the phone they already brought. Nothing to reprint, nothing to reissue, nothing to lose — the same reason a small business switches from a stamp book to a wallet card in the first place.
Where the card lives
Always with them.
Your card lives in the wallet they already use — next to their boarding pass, transit card, debit card. The phone they unlock forty times a day.
No app to remember. No paper card to lose. Your brand surfaces on their lock screen when they walk past. That's the kind of presence you can't buy with ads.
Once they scan it, we are always with them — always there in the subconscious.
— Tune In, karaoke bar
Boarding Pass
KRK → BCN
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Debit
•••• 4821
Bean & Grind
Stamp Card
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7 / 10 · Free coffee at 10
Works with your checkout
Connect the till you already use
Points post straight from the sale. No connection? Your staff scan with the free app on their own phones.
Square POSLive
LightspeedLive
HoldedLive
Questions
What business owners ask us
Both. Customers add the loyalty card in one tap and it sits in the same wallet as their bank cards and boarding passes, on iPhone and on Android.
Read next
More on making a loyalty program work
Four short reads from shop owners' most common questions.
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How to Set Up a Loyalty Card System for Your Small Business
No app, no developer, no new POS — set up a loyalty card system in minutes.
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How Many Stamps Should a Loyalty Card Have?
Eight is the sweet spot for most cafés — here's how to pick your number.
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Build Your Own Loyalty App — or Use Wallet Cards?
The build is the easy half. Getting customers to install it is the hard part.
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How to Sell Prepaid Coffee Bundles at Your Café
Get paid for ten coffees upfront with a simple 'buy 10, get 1 free' bundle.