Brand central: Your Logo, Colours, Photos and Details in One Place

Brand central is the one place where you keep how your business looks: your logos, colours, photos, contact details and opening hours. Set them once and they are used everywhere customers see you.

Where to find it

Open Settings, go to the Business group and choose Brand central.

The first time you open it, it is already filled in from your card, your customer portal and your locations, with a note saying where the details came from. Check them, add your opening hours, and press Got it.

What you can set

• Logos: your Main logo, a Small logo (for cards and the app icon) and a Logo for dark backgrounds (for emails and posters). If you don't add a small logo, it is made from your main logo.
• Colours: your Main colour, an Accent colour and the Text colour on your main colour. Brand central checks that the text is easy to read on your main colour. If it says it is hard to read, tap the suggested white or near-black.
• Photos: a library of your pictures. Tag each one Cover, Product, Team or Other and use the filter to find it fast. Pictures you upload in the card editor, the email composer or the customer portal are added here automatically.
• Cover photo: the picture at the top of your customer app and on posters. Choose it with Change cover, or Remove cover and your app shows your main colour instead.
• Business details: Business name, Phone, Email, Website and your social links (Instagram, Facebook, TikTok, WhatsApp, Google). Your business name is shown on your app, emails and posters. Each booking page shows the name of its own shop, which you change in Locations.
• Addresses: each shop has its own. They are edited in Locations, and Edit in Locations takes you there.
• Opening hours: add them with Add opening hours. Customers see them in your app, for example as "Open till …". Booking times are set separately, in Bookings.

It saves as you go

There is no Save button for logos, colours and details. Every change saves straight away and a message appears with Undo. You have 10 seconds to press it.

Where your brand shows up

The Where your brand shows panel lists each place and how fast it follows:

• Customer app and booking page: change right away.
• Emails: change from the next send. Emails already sent keep how they looked.
• Posters: change on the next download.
• Wallet cards: change only when you press Apply to my cards. Nothing on your customers' phones changes by surprise.

Applying your brand to wallet cards

1. Press Apply to my cards (in the banner at the top, or Review and apply in the panel).
2. The list shows each card that would change, with Before and After, and how many phones have it installed.
3. A card you gave its own look is not ticked, so your custom design stays. You can tick it if you want it to follow your brand.
4. Press Apply to N cards. Phones update within a few minutes. The card updates on its own, with no notification.

Changed your mind? Restore previous look brings the cards back to how they were. It is available for 30 days after you apply. Your app, booking page and emails keep your current brand.

A different look for one shop

If one shop needs its own logo, photo or hours, switch to that shop at the top of the page and choose Change for this location on the item. Only that shop changes. To go back, choose Use the same as all locations.

Deleting a photo

Open the photo and choose Delete photo. If it is in use, Brand central first lists where: the app cover, posters, a logo, cards, offers or emails.

• Choose Choose a replacement to swap in another photo and delete this one.
• Or choose Delete anyway. If it was your cover, your app shows your main colour with no cover.

Cards and emails already sent keep their own copy of the picture, so they do not break.

Choose from Brand central in your editors

Wherever you pick a picture or a colour, Brand central is offered first:

• Card editor: Choose from Brand central sits next to the logo and Photo on the card, and a picked photo goes through the usual crop. The card colour, accent and text colour have a Brand colour swatch first. Uploads there are saved to Brand central too. The card keeps its own copy: later brand changes reach it only through Apply to my cards.
• New card: starts with your Brand central logo, colours and cover photo, even from a template. Picking an industry keeps your brand look; clicking a template tile applies that template's look.
• Customer portal: logo, cover, brand colour, business name, phone, email, social links and website show the Brand central value, with Change in Brand central. Tagline, headline, links, programs and offers stay editable there.
• Emails: Choose a picture opens with Brand central first, with the filters All, Logos, Cover, Product, Team and Other. New emails use your logo and button colour (From your brand); Use your brand switches back.
• Offers in the app: the picture has Choose from Brand central, which opens on Product.
• Booking settings: the preview says Uses your brand, with Change in Brand central.
• Posters: Look lets you choose Your brand or This card’s look.

Who can do what

| | Viewer | Editor | Admin | Owner | |---|:--:|:--:|:--:|:--:| | See Brand central | ✓ | ✓ | ✓ | ✓ | | Change logos, colours, photos, details and hours | — | ✓ | ✓ | ✓ | | Apply to wallet cards and restore | — | ✓ | ✓ | ✓ |

A manager who is limited to some shops sees those shops' details, read-only.

Common questions

I can see Brand central but I can't change anything. Viewers and managers limited to some shops see it read-only. Ask an owner, an admin or an editor to make the change.